Module 1: General Awareness Raising of Corporate Sustainability and Responsibility

Unit 1 Start-up culture (how start-up is different from corporation) in relation to CSR
6 Topics
Topic 1 Understanding what is a startup
Topic 2 Why is a startup different from a corporation
Topic 3 What is CSR?
Topic 4 Why is CSR a better option for startups?
Topic 5 What IS and What Is NOT CSR
Activities Unit 1
Unit 2 CSR and why it is relevant within the startup context
5 Topics
Topic 1 What are the main challenges that startups must face
Topic 2 Why CSR
Topic 3 What does CSR offer?
Topic 4 Examples of CSR practices
Activities Unit 2
Unit 3 Corporate Sustainability & Responsibility
4 Topics
Topic 1 A New Corporate Philosophy
Topic 2 CSR Pillars
Topic 3 A New Approach to Define CSR
Activities Unit 3
Unit 4 The Global Sustainability Framework
5 Topics
Topic 1 UN Global Compact
Topic 2 The 10 Principles of the UN Global Compact
Topic 3 The 2030 Agenda and the 17 Sustainable Development Goals
Topic 4 17 SDGs and Start-Ups
Activities Unit 4
Unit 5 Integrating CSR in daily practices and routines: practical examples
5 Topics
Topic 1 Which areas does CSR cover?
Topic 2 Ideas of how to implement CSR
Topic 3 How can CSR be implemented
Topic 4 Practical cases
Activities Unit 5
Unit 6 Learning from success stories / good practices and avoiding greenwashing (SDG washing)
5 Topics
Topic 1 What is greenwashing
Topic 2 The 5 most common mistakes of greenwashing
Topic 3 Good practices
Topic 4 Practical cases
Activities Unit 6
Unit 7 Understanding how knowledge of legal and regulatory environment can help StartUps in practicing CSR
5 Topics
Topic 1 European Startup Regulatory Framework
Topic 2 CSR Related Regulatory Framework
Topic 3 Identifying the Values
Topic 4 Code of Ethics – Step by Step Implementation
Activities Unit 7
Further readings
References
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Further readings

Module 1: General Awareness Raising of Corporate Sustainability and Responsibility Further readings

Unit 1

  • Abrams, F.W. (1951) “Management’s Responsibilities in a Complex World”. Harvard Business Review 29, no. 3, pp. 29–30.
  • Adaeze O. (2009) “Theorising corporate social responsibility as an essentially contested concept: is a definition necessary?”, Journal of Business Ethics 89.4: pp. 613–627.
  • Visser, W. (2010) “The A to Z of corporate social responsibility”, 2nd ed. Chichester: John Wiley & Sons Ltd.

Unit 2

  • Munoz, Eugenia, et al. “5 Reasons Why Corporate Social Responsibility Matters for Your Startup.” LegalVision, 22 Aug. 2018, Retrieved from legalvision.com.au/corporate-social-responsibility-for-your-startup/.
  • YouNoodle. “Why Startups Are the Future of CSR.” Medium, YouNoodle, 5 Dec. 2017, blog.younoodle.com/why-startups-are-the-future-of-csr-63c45d3127f3.
  • Zack Dugow, Follow Founder and CEO at Insticator. “5 Reasons Why Startups Need to Implement Corporate Social Responsibility.” LinkedIn, Retrieved from www.linkedin.com/pulse/5-reasons-why-startups-need-implement-corporate-social-zack-dugow/.

Unit 3

  • Antonaras, A. (2019) “Fundamental Concepts of Corporate Social Responsibility and Sustainability” in Antonaras A. and Dekoulou P. Eds: “Cases on Corporate Social Responsibility and Contemporary Issues in Business”, IGI Global, ISBN 9781522577157, Chapter 1, pp.1-14.
  • Morsing, M. and Perrini, F. (2009) “CSR in SMEs: Do SMEs matter for the CSR agenda?”, Business Ethics: A European Review, 18(1).

Useful material and Links

Unit 4

Unit 5

  • Admin. “Business and Corporate Social Responsibility Research Paper: Essay Samples Blog.” Writing Help, 12 July 2019, www.paperwritings.com/free-examples/business-and-corporate-social-responsibility.html.
  • Collier, E. (28 Apr. 2021) “Corporate Social Responsibility for Your Business.” The Hub, High Speed Training,  Retrieved from www.highspeedtraining.co.uk/hub/importance-of-corporate-social-responsibility/.
  • Srivastava, A. K. “Corporate Social Responsibility: A Case Study Of TATA Group.” IOSR Journal of Business and Management, vol. 3, no. 5, 2012, pp. 17–27., doi:10.9790/487x-0351727.
  • Tilt, Carol A. “Corporate Social Responsibility Research: the Importance of Context.” International Journal of Corporate Social Responsibility, vol. 1, no. 1, 2016, doi:10.1186/s40991-016-0003-7.

Unit 6

  • Crane, A. and Matten, D. (2013) “Corporate Social Responsibility: in a Global Context.” Corporate Social Responsibility, pp. 3–26., doi:10.4324/9780429294273-2.
  • Park, Jongchul, et al. “Corporate Social Responsibilities, Consumer Trust and Corporate Reputation: South Korean Consumers Perspectives.” Journal of Business Research, vol. 67, no. 3, 2014, pp. 295–302., doi:10.1016/j.jbusres.2013.05.016.
  • Schreck, P. (2012) “Der Business Case for Corporate Social Responsibility.” Corporate Social Responsibility, pp. 67–86., doi:10.1007/978-3-642-25399-7_5.
  • Wang, Heli, et al. (2016) “Corporate Social Responsibility: An Overview and New Research Directions.” Academy of Management Journal, vol. 59, no. 2, pp. 534–544., doi:10.5465/amj.2016.5001.

Unit 7

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