Topic 3 A New Approach to Define CSR

The UN Industrial Development Organisation (UNIDO, 2017) claims that CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders.

CSR can also be broken down into thethree Ps(“Triple-Bottom-Line- Approach”): Profit, People, and the Planet

  • Balance between social, environmental and economic growth
  • Responsible and proactive decision-making
  • Innovation that minimizes negative impact

The Triple-Bottom-Line-Approach aims at:

  • Balance between social, environmental and economic growth
  • Responsible and proactive decision-making
  • Innovation that minimizes negative impact

in order to create a sustainable environment for all.

We have now moved from CSR to new CSR:

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