Topic 4 Why is CSR a better option for startups?


Startups are new companies that can implement CSR from the very beginning without effort

On the contrary to big corporations that find it more difficult to change their already existent practices


Start-ups work with uncertainty and need to prove their value and avoid risks

CSR is a continuous path with and through sustainability, which also provides a chance fit in the demands of the market


CSR becomes a part of business strategy for start-ups and adds a strong value for trade and industry when competing in international markets.

While big corporations are stuck in their old practices being reluctant to innovation and grow and, hence, losing attractiveness



Through CSR startups should not aim for

  • Compliance to legislations
  • Philanthropy
  • Sponsorships
  • Public Relations
  • Opposing the business purpose

Through CSR startups aim and practise

  • Platform for social dialogue
  • Investment in integrity, transparency and truth
  • A mechanism for creating trust and respect between the company and its stakeholders
  • A function that links corporate Strategy and Values
  • Tool for creation of added value and long term prospective
  • Source of innovation

Through CSR startups aim and practise

  • Differentiation from competition
  • Improve customer loyalty / Gain new customers
  • Gain and to sustain competitive advantage
  • Improve employee satisfaction and motivation
  • Reduce employee absenteeism
  • Improve productivity
  • Attract better employees and retain talent
  • New business opportunities
  • Better relationships with local communities
  • Improve stakeholder trust (including investors)
  • Increase investors’ interest
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