Customers worldwide are increasingly becoming concerned about sustainability. This influences their decision over what products to choose and what brands to associate themselves with. Company should think about its activities from the start in order to reduce the risk of scandals associated with, for example, uncontrolled emissions corruption, leading to bad media coverage.
Benefits of working with more environmentally and socially responsible products:
Through business-NGO cooperation, companies can reduce risk, increase innovation, and engage employees and other stakeholders, which contributes to improved branding.
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