Even though CSR is more present at society at the moment, it is still necessary for start-ups and company executives to have a clear business case.
Indeed, there is not a universal solution but alternative views or approaches.
For this reason, according to (Gutterman, 2020:24-26) business should engage with CSR based on one or more of the areas:
CSR activities can decrease effectively capital risks while protecting the viability of the company and contributing to social and environmental issues. Some examples are:
This is related to stakeholder expectations and needs, in other words, CSR apart from decreasing risks, it also offers an attractive image to others:
Surveys have proved that CSR increases the company’s reputation and legitimacy:
Companies do this by finding solutions that benefitiates both stakeholders and their own benefits