Topic 2 Sustainable Strategy

While there may be a variety of stories to tell and details to share, make sure you continue to make these key points:

  • Social cause(s) the company supports and why, including how the company’s business aligns with supporting that specific issue.
  • How CSR programs and metrics relate to the company’s mission.
  • Relevance to stakeholders highlighted through specific examples and events.
  • Inconsistent CSR communications does more harm than good. Both too much or too little communication can create skepticism among your constituents. The key is determining the right cadence for your company, your audiences and your channels, and then committing to it.
  • Recent global movements like FFF, BLM, women’s rights on abortion have taken on stroll and brands are called to react, in a social media world brands must act fast – Air BNB
  • Having a page on your website and publishing a report are two important ways to communicate CSR activities, but they should not be the only channels you use. Consider a mix of owned, paid and earned media channels to ensure your messages reach all your audiences.
  • No matter the cadence of information, or the channels you use, be sure to continually update your content. CSR is an ongoing, ever-evolving process. Stale, old information connotes lack of commitment. Updates and results, including new program information, should be shared in real time.
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