Topic 2 How to establish Links between the individual Business Areas with CSR

According to Hohnen and Potts (2007), there are many questions that start-ups can make to themselves in order to engage with CSR:

  • What social and environmental activities and initiatives has the company taken already?
  • What strengths, weaknesses, opportunities and threats do these present?
  • What has the company learned from others that could be helpful?
  • What are the company’s CSR goals?
  • Where could the company be in terms of CSR activities and outcomes five and ten years down the road?
  • What are the big social issues and how might the company help?
  • If the company is to be a CSR leader, what changes to current practices and products would need to take place?
  • Are there areas in which CSR changes would have a particularly big impact on the company?
  • Can the proposed CSR changes be organized into short-, medium- and long-term deliverables?
  • What are the resource implications of these deliverables?
  • Are there any changes to the company’s organizational structure that would need to occur to implement any of the deliverables?
  • Are there any obstacles that might stand in the way of taking a more systematic approach to implement CSR? If so, what are they?
  • Are there opportunities for cost reductions?
  • What should be the priorities if the company decides to do more?
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