Another potential application of communication to drive consumer behavioral change us that of labeling products. In the Rethinking Consumption report, research undertaken by the Regeneration Roadmap revealed that 40% of consumers across six national markets (Brazil, China, Germany, India, UK and US) look to certification seals or labels on product packaging as the most trusted source of information about whether a product is environmentally and socially responsible (BBMG, 2012). Some global examples to follow.
The Rainforest Alliance seal promotes collective action for people and nature. It amplifies and reinforces the beneficial impacts of responsible choices, from farms and forests all the way to the supermarket check-out. The seal allows consumers to recognize and choose products that contribute toward a better future for people and planet.
The new seal (since September 2020) will replace the current Rainforest Alliance Certified seal and the UTZ label, but there will be a period when all three seals will be visible in the market.
The seal means that the certified product or ingredient was produced using methods that support the three pillars of sustainability: social, economic, and environmental. Independent, third-party auditors—critical to the integrity of any certification program—evaluate farmers against requirements in all three areas before awarding or renewing certification.
Its mission is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives. Fairtrade sets social, economic and environmental standards for both companies and the farmers and workers who grow the food we love. There are over 1.66 million farmers and workers in 1,411 producer organisations across the Fairtrade system.
The farmers are independently checked to ensure that their standards have been met by the farmers, workers and companies that are part of products’ supply chains. And in order to reassure consumers that this has happened, the use of the FAIRTRADE Mark is used on products and packaging to signal this.
One key requirement that sets the Leaping Bunny Program apart from other cruelty-free certification programs is that companies must annually recommit to remain free of animal testing at all stages of product development. List of companies that recommitted (and didn’t) is updated weekly.
The Leaping Bunny Program provides the best assurance that a product is free of animal testing. In order to become Leaping Bunny certified, brands must comply with requirements in place that go beyond current laws. Specifically, companies must:
This certification’s requirements include ingredients, ingredient suppliers, formulations, and finished products. PETA has a dedicated team of scientists, regulatory specialists, and lawyers working together to end the use of tests on animals worldwide. They work directly with companies’ CEOs, management teams, research and development specialists, and global sustainability officers to ensure that all the information that we receive is 100% accurate and complete, from the top down.
Companies may be certified by PETA under one of two designations:
A non-profit organization that recognizes and rewards efforts to protect oceans and safeguard seafood supplies for the future.
MSC’s sustainability claim is the MSC Fisheries Standard. To be sold with the MSC label, seafood must come from a fishery certified to the standard. Every business along an MSC certified seafood supply chain must comply with the MSC Chain of Custody Standard, ensuring that MSC labelled seafood can be traced back to a sustainably managed certified fishery.
MSC certification requires fisheries to ensure that environmental impacts are minimized and that fish stocks are effectively managed and sustainable.