Topic 1 What are Behavioural Insights?

Behavioural Insights (noun): An inductive approach to policy making that combines insights from psychology, cognitive science, and social science with empirically-tested results to discover how humans actually make choices.

(OECD, 2019)

  • Applying behavioral insights is not related with emails, letters and notifications, as cost-effective as that can result. Behavioural interventions, for example, include actions like reporting gender pay gaps to nudge them to reduce gender inequality in pay
  • These interventions are particularly useful as they create a scenario of mental competitiveness where businesses try to improve themselves but also competing with other start-ups
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