Topic 1 The importance of measuring positive and negative impact of business activity in the context of startups locally and internationally

Some businesses might produce social impact as a primary goal, thus generating their activities on the direct basis (ex. social enterprises);

others not, thus generating it unintentionally. Nevertheless, social impact is generated a priori.

So, why not measuring it? We will show how it is not only a useful exercise, but should be a common practice for business of all scales and types.

Why? Because it makes the long-term difference in the organisation and its relationship with the social, economic, and cultural environment.

This, in practice, concerns direct and indirect partners, clients and supporters.

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