Objective: To be able to integrate CSR into marketing and communication strategies.
A commitment to corporate social responsibility (CSR) is a contract between a company and its stakeholders. As such, companies have a responsibility to communicate what they are doing. This isn’t bragging; it’s delivering on a promise.
Sustainability Marketing is a newly developed and multifaceted subject, in order to master it, it is vital that we understand
A purpose-driven company” is defined as one that “helps to positively impact society and the world.”
Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpos (Novelli P., Cone, 2018) examined US consumer perceptions of the country’s top 200 companies,
The findings is that a purpose-driven approach to business is intrinsically linked to a company’s Reputation.