Argomento 3 Vantaggi del Nudging

Modulo 2 Integrare la RSI nella strategia aziendale complessiva Unità 5 Uso dei Nudges Argomento 3 Vantaggi del Nudging

Le aziende cercano di modellare o influenzare il comportamento dei propri dipendenti
È stato dimostrato che influenzare attraverso le «spintarelle» diminuisce le violazioni della legge senza ricorrere alle sanzioni economiche
Quindi, se applicati con successo, i «nudge» risultano più efficaci di ordini, tasse o persino campagne di sensibilizzazione.

Può anche migliorare l’efficacia delle riunioni e l’esecuzione delle attività:

Se modifichi la durata delle riunioni da 60 minuti a 30 minuti, stai alterando la prospettiva sociale delle riunioni. Se il tempo standard è di 30 minuti, rapidamente, una riunione di 45 minuti sarà vista come una riunione lunga e i dipendenti cercheranno di risparmiare tempo per finirla.

Il nudging può anche alterare positivamente i sentimenti dei dipendenti e migliorare l’ambiente:

Ad esempio, le sfide individuali sono più perspicaci delle sfide di gruppo perché i dipendenti si sentiranno più importanti. Inoltre, se il numero di fogli stampati è controllato settimanalmente, i dipendenti cercheranno di ridurre l’uso della macchina da stampa e, quindi, il consumo di carta ed energia

4 modi in cui le aziende utilizzano la teoria della «spintarella»

Sviluppo della leadership: le organizzazioni hanno modificato il proprio linguaggio per discutere gli avanzamenti di carriera
Affrontare i pregiudizi inconsci: le aziende stanno rendendo le dipendenti donne più visibili nel marketing interno ed esterno
Migliorare la salute: sovvenzionare abbonamenti in palestra migliora la salute dei dipendenti e riduce l’assenteismo
Aiutare il processo decisionale finanziario: Offrendo scelte più semplici di fondi pensione, lo stress finanziario può essere ridotto

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