«La responsabilità sociale d’impresa è un concetto di gestione in base al quale le imprese integrano le preoccupazioni sociali, ambientali ed economiche nelle loro operazioni e interazioni con i propri stakeholder»
Il termine «Corporate Social Responsability» fu usato per la prima volta nel 1953 dall’economista americano Howard Bowenin nella sua pubblicazione Social Responsibilities of the Businessman.
Il concetto è fiorito negli anni ’70 negli Stati Uniti come una sorta di “contratto sociale” tra aziende e società ed è stato presentato dal Comitato per lo sviluppo economico.
Negli anni ’90 la RSI era un concetto diffuso, nel 1991 la professoressa Donna J. Wood, dell’Università di Pittsburgh, ha pubblicato Corporate Social Performance Revisited, migliorando i modelli di RSI e facilitando un quadro di programmi di RSI.
All’inizio degli anni 2000, la RSI è stata introdotta come una parte rilevante della loro strategia aziendale per molte organizzazioni multimilionarie come Coca-Cola, Walt Disney e Pfizer.
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