Σε αυτή την ενότητα, θα δείξουμε πώς ορισμένες καλές πρακτικές ΕΚΕ μπορούν να χρησιμεύσουν ως παράδειγμα για τον τρόπο με τον οποίο η ΕΚΕ μπορεί να ενταχθεί με επιτυχία στην επιχειρηματική στρατηγική. Έτσι, θα επιτευχθούν τα πιο κάτω:
Κατανόηση τι είναι το «πράσινο πλύσιμο» [green/SDG washing]
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